Business / Industry:
Public Art, Painted Production and Creative Fabrication
Title:
Director and Lead Artist
Key Responsibilities
Creative direction and project delivery
Public art production and installation
Team leadership and studio operations
Client management and commercial delivery
Absolutely Studio
Director & Lead Artist
2020 - 2025 • London
Absolutely Studio was a mural production studio specialising in large-scale painted artworks and creative fabrication for global artists, brands and public institutions.
As Director and Lead Artist, I led production across the full lifecycle of large-scale public artworks, from early concept development and technical planning through to installation. The studio delivered landmark commissions across the UK, Europe and the USA.
Alongside delivery, I ran the studio as a commercial operation, overseeing client development, budgeting, invoicing and marketing.
Selected commissions continue to be accepted on a limited basis.
Key Responsibilities
• Directed mural production workflows, managing projects from pitch through to installation.
• Worked with artist studios, councils, public bodies and private clients to deliver large-scale commissions.
• Oversaw fabrication logistics, supplier coordination and on-site technical delivery.
• Built scalable production systems to support multiple concurrent projects.
• Led teams of artists and assistants, maintaining consistency in quality and approach.
• Managed the studio as a commercial business, covering client development, delivery and financial operations.
• Developed proposals and pitch decks for partnerships, brand campaigns and public tenders.
Key Achievements
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Painted the course graphics for the Paris 2024 Olympic Skateboarding events. Worked with international organisers and production teams to deliver a large-scale painted environment under fixed timelines and broadcast conditions, with the work seen by a global audience.
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Delivered the UK’s first artistic air-purifying mural using Airlite technology, combining large-scale painted artwork with functional environmental impact. The project demonstrated how sustainable materials can be integrated into public art without compromising creative quality.
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Delivered large-scale public artworks and installations for clients including NBA, NFL, Tate, Lego, Footlocker, FIFA, EMI Records, Pernod Ricard and The Lowry. These projects involved complex coordination across stakeholders, locations and production teams, often within public or live environments.
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Worked closely with established visual artists to translate studio concepts into technically complex murals, supporting creative intent through precise production. Mentored emerging artists and assistants, providing technical guidance and hands-on experience to support professional development.
